However, the initial outrage, though it ultimately caught on with, included and was perpetuated by the public, was carefully conceived of and manufactured internally from the Tucker Max camp.

To market the film 'I Hope They Serve Beer in Hell,' based upon author Tucker Max's bestselling book, most of the press campaign orchestrated by Holiday was predicated upon publicity stunts and manipulating the media and blogosphere into believing that public protests and defaced billboards were a direct result of public anger towards the controversial film. While most of the liars shown in the documentary paid a price for their untruths, publicist and marketer Ryan Holiday is an exception. 'When we don't admit to our shortcomings, it prevents our learning and self-improvement.' For example, Ariely encourages us to be accountable and honest instead of blaming the subway or traffic when we are late. We lie, socially, way too much,' says Ariely. 'Some lying is socially useful, but we do it too much in an undiscriminating way. Speaking over the phone for our interview, Ariely says not to use white lies, however, for exclusively selfish reasons. In the documentary, a man recounts a story about having comforted a terrified woman on a turbulent flight when he lied and told her that he was an aeronautics engineer. According to Ariely, who has been researching dishonesty for ten years (ever since he took a Mensa test on a flight and noticed that he was cheating and justifying his bad behavior to himself), there is nothing wrong with telling white lies now and again so long as they benefit others. Now before you berate yourself and vow never to lie again, relax and take a breath. Behavioral economist and psychologist/Duke University professor Dan Ariely and filmmaker Yael Melamede's new documentary '(Dis)Honesty - The Truth About Lies' is not only an engaging exposé and somewhat cautionary tale, but also it shows that there is hope for us liars. However while we are simultaneously lying and repelled by lies, we are also fascinated with falsehoods given the variety of TED Talks on lies, films (“The Invention of Lying”) and all those country songs about those damn cheatin' liars.

Beyond our personal experiences, a cursory glance at public scandals ranging from Enron to Bernie Madoff to the recent 'Deflategate' shows the prevalence of lies in our culture. From cheating on taxes and in romance to telling the police officer who pulled us over that we didn't realize how fast we were going, we are all lying all over the place all the time.

Film Semi Korea Lies